A Day With Jo Malone London

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My most recent collaboration was with the lovely team at Jo Malone London, where I was invited to attend an exclusive dinner at The Ivy for the launch of the new Incense & Cadrat fragrance as part of the Cologne Intense Collection. A collection defined by rich and rare ingredients.

Incense and Cedrat

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Two years in the making, the fragrance uses the scent of Omani incense, the most precious in the world, harvested from the revered Boswellia sacra tree. The harvest is passed down through generations. Twice a year the tree is incised allowing resinous sap to seep out, dry and crystallise.

Dark Amber & Ginger Lily Home Candle

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I’ve never really been a huge fan of scented candles. I think the only time I’ve ever lit a candle inside my home was last June during a blackout in Lebanon. Then I was introduced to the Jo Malone London candle range. Here, I found a new obsession.

To uplift, to wind down, or simply to add an air of luxury. There is no better way to transform the atmosphere with a scent of amber and black orchid. Illuminated by the clean sensuality of black cardamom, ginger and water lily.


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Founder of SMF. Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo. He currently resides in Dubai, UAE, and has made it his mission to become best buddies with the Sheikh.