Alchemy & Co

IMG_2712 copy

 Innovating Men’s Style : One lapel pin at a time


With the Spring races approaching, this year there’s a new player in Men’s fashion and style; Alchemy & Co.

 Transforming the notion of style for Men in Australia one ‘lapel pin’ at a time, Alchemy & Co. are tapping into the niche market in men’s style; fashion accessories for the well dressed man, or simply for the man who would like to dress well.

Here I’m deciding between the Classic Red pin ($39 – click to buy) and the Satin Burgundy pin ($49 – click to buy). Help!

IMG_2696 copy

IMG_2712 copy

Check them out on Facebook here and on Instagram here.


Share on Facebook0Tweet about this on TwitterShare on Google+0Pin on Pinterest0Share on LinkedIn0Share on Tumblr0Share on Reddit0Email this to someone



Founder of SMF. Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo. He currently resides in Dubai, UAE, and has made it his mission to become best buddies with the Sheikh.