Barnaby – The unique sock for men with personality.

Introducing Barnaby – the unique new sock label inspired by geometry, symmetry and impeccable style, designed to add personality to men’s wardrobes everywhere.

Each pair of Barnaby socks comes with a unique design feature – a button and buttonhole – to help keep them together without having to stretch or roll the sock. Stylish men can select from 10 statement patterns made from the highest quality materials available, packaged in Barnaby’s unique brown paper packaging.

Barnaby was founded by Melbourne-based Shay Namdarian, Andrei Maior and David Tay after they saw a gap in the Australian fashion accessories market for mid-priced men’s fashion socks. Having met working together as management consultants the Barnaby boys wanted to create an affordable, colourful, quality sock that allowed men to add colour and personality to their look.

As part of the initial range, Barnaby has partnered up with emerging charity YGAP (Y Generation Against Poverty) with all profits from specially designed YGAP socks going to charity.

Barnaby socks combine attention-grabbing packaging with a high quality combed cotton blend to deliver a serious statement.

All styles are $15 RRP and are available at





Check out Barnaby on Facebook and on Instagram.


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Founder of SMF. Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo. He currently resides in Dubai, UAE, and has made it his mission to become best buddies with the Sheikh.