Carried by TUMI


I am happy to announce that I have been named the first UAE Brand Ambassador of TUMI Travel.

Founded in 1975, TUMI takes its name from a Peruvian icon known to its founder from his Peace Corps days in South America. During the 1980’s, TUMI’s innovative introduction of soft, ultra-functional, black-on-black ballistic nylon travel bags catapulted the company to its current leadership position.

Product quality and selection are key attributes that have made TUMI the leading international business, accessory and travel lifestyle brand.



As an international blogger, my life is lived out of my suitcase. Inspiration never gives you any notice, so when it strikes, I need to be able to pick up my life and follow it. Often, I’m left wandering off the beaten path unsure of where my inspiration will take me.

What I can be sure of is that TUMI will perfect my journey with its technological innovation and design excellence. My calling in life is to seek inspiration, and in turn inspire others. My life is carried by my TUMI.




The above photos were captured by Studio.London during my trip to Florence during Men’s Fashion Week in Italy.

#TUMITravel #PerfectingTheJourney

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Founder of SMF. Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo. He currently resides in Dubai, UAE, and has made it his mission to become best buddies with the Sheikh.