Celebrating the 28th #AirMaxDay With Nike


To celebrate the marvellous 28 year run of the Air Max, the guys from Nike set up a cool little activation at Level Shoe District in Dubai Mall.


At the Air Max stand, Nike invited me to put together a cool little video, doing something funny with a pair of Air Max’s from the collection.

Once filmed, the four-second clip is then reversed and saved. After multiple attempts and injuring one of Nike’s team members (and nearly myself), here’s my final video.

Attack of the Max’s. Celebrating #AIRMAXDAY with @Nike at @LevelShoeDistrict.

A video posted by Elias El-indari (@smfblog) on

So head to your nearest Nike store or Level Shoe District and help celebrate on of sportswear’s most iconic sneaker, the Air Max.

#AirMax #AirMaxDay

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Founder of SMF. Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo. He currently resides in Dubai, UAE, and has made it his mission to become best buddies with the Sheikh.