Country Road AW14 Campaign


This year Country Road celebrates 40 years of modern style as Australia’s most loved lifestyle brand.

To start the celebrations Country Road will launch its autumn campaign, featuring modern, relaxed, yet fashionable pieces the brand is renowned for.

Country Road will also launch a new brand identity. Built on a tonal palette of black, white and grey, the branding takes form in clean geometric lines and window pane check, influenced by a Scandinavian meets Japanese aesthetic. The simple and modern refresh will be seen in branding and the rollout of new concept stores.

Country Road is set to unveil exciting collaborations, events, special activations, store concepts and product launches as part of its year-long celebrations.





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Founder of SMF. Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo. He currently resides in Dubai, UAE, and has made it his mission to become best buddies with the Sheikh.