ETRO S/S16 Menswear Collection


The Egg. A symbol of primordial life. A union of both male and female. With its simple curved forms, the egg also represents absolute essentiality. For Spring Summer, Kean Etro draws upon these reductive but powerful concepts, giving birth to a style that is unmistakably Etro, but that has been conceived, cut and hand-crafted with a resolutely modern man in mind.

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Founder of SMF. Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo. He currently resides in Dubai, UAE, and has made it his mission to become best buddies with the Sheikh.