Mondiale Media


I usually don’t write up articles like this, however, I thought I’d put something together covering everything Public Relations (PR) to educate any aspiring bloggers out there. PR will be your best friend when you want to kill it in the real world!

It’s no secret, a majority of successful brands have PR support behind them. From actors, to corporate CEO’s and even brands. Comparable to a style must have, these days Public Relations is the must have to any business. An example is;  in the world of fashion and style, designers have pr agents communicating on behalf of them to present their launches, media showcases and all media correspondence.

To help SMF readers understand a bit more about PR, I thought why not ask a PR agency?

SMF x Mondiale Media:

I worked with the guys at Mondiale Media with one of their clients;  an Australian based men’s accessories label,  Alchemy & Co. With the help of the lapel pin brand, I was able to add the final touches to my Melbourne Cup outfit, and every other outfit for that matter. From Mondiale Media’s prompt email responses, to their efforts in organising a lapel pin to be sent out to me on the day of Melbourne Cup in the space of only a few hours, the PR agency are switched on, professional and on the ball!

I asked MM’s founder Kim Trinh about Public Relation’s and Mondiale Media.


SMF : What exactly is Public Relations (PR)?

MM : People often get confused with understanding the purpose of Public Relations, Advertising and Marketing. I tend to  put it this way; via one of my favourite quotes in the industry  –  “If a young man tells his date how handsome, smart and successful he is – that’s ADVERTISING. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s MARKETING. If SOMEONE ELSE tells the young woman how handsome, smart and successful her date is – that’s PR (PUBLIC RELATIONS).” – S. H. Simmons.

Public Relations is ‘value’ in longevity. What a person speaks of about your brand/ product or you; lasts forever – Kim Trinh (founder of Mondiale Media).


After a few conversations with Mondiale Media’s founder,Kim Trinh, I soon found out a little bit more about the growing PR agency.


Mondiale Media Public Relations

The agency  specialises in brand building, profile management and content placement. MM is engaged in projects on a local and international platform in various industries including fashion, lifestyle, entertainment, corporate and luxury. They have  created and positioned themselves across in-house and external media platforms. Crucial and very relevant to any brand or product looking to attract and spread information about their brand between an individual / organisation and the public.


SMF:  What are the core strengths in Mondiale Media?


  • Profile management/ building
  • Brand Management
  • Press Media releases, conference
  • Product placement
  • Endorsements
  • PR strategies/ campaigns

mondailemedia_logo-001_blk (2)Mondiale Media  adopts forward methods in building any brand / individual profile, capturing the targeted audience.  Also sourced by advertising / publishing agencies, including magazines online and print, to deliver content for: copywriting, editorial and online blogging. From conception through to completion, Mondiale Media implements Public Relations methods to propel your story, your brand, your profile.

As founder of MM, I along with the agency  have over the years participated in PR projects from individual profiles to international events, recently in NYC for EEG Talent (U.S. based ), conducting the  press conference for the release of Multi-platinum artist DJ Unk‘s single release. Copywriting for the brand blue print for Gambaros Hotel in Brisbane, Freestyle tout one of  Australia’s  famous dessert emporiums and the Young Designer’s Online concept to name a few.

We take the time to listen to where you want your brand to grow and who you want listening to your story; and then that’s when we begin working our magic.


A little about the Founder

Founder of Mondiale Media, quietly known as the “little Pr Machine” rather than trumpeting pr strategies, Kim prefers to facilitate strategies with impact. During her spare time, Kim takes care of a her own style blog called Madam AE, check it out here. She also contributes to a number of international men’s and women’s magazines. She speaks also about a  new concept she will be co- launching in 2014 worldwide, something which has peaked my curiosity and definitely SMF will have to revisit on.

So that’s public relations as we should know it. So if you’re in search for a PR agency to help kick start your brand, product, profile or even your  blogging career, email Mondiale Media today ([email protected]).


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Founder of SMF. Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo. He currently resides in Dubai, UAE, and has made it his mission to become best buddies with the Sheikh.