In the midst of the exhilirating 2015 Formula 1 Etihad Airways Abu Dhabi Grand Prix in the UAE, Global Citizen and Formula One driver Nico Rosberg make a pitstop at the TUMI Podium in Yas Mall, Abu Dhabi.
TUMI’s week long F1 activation at Palm Court, Yas Mall was an affair to remember – celebrating its partnership with MERCEDES AMG PETRONAS. Visitors were invited to discover the latest collections and get into the driver’s seat with our on-site race car simulators. Pit girls dressed in TUMI attire were also on hand to wave their racing flags and welcome mall goers to pose for pictures on our ‘winner’s stand’ – complete with trophy, bubbly and racing helmet!
Racing fanatics were pleasantly surprised when German Formula One™ legend and TUMI Global Citizen Nico Rosberg stopped by the TUMI podium on the Thursday evening before the weekend’s race. Arriving at Chalhoub’s concept store Tryano at 7pm sharp, surrounded by bodyguards, Nico was escorted by myself to TUMI’s interactive F1 podium. On our way, we spoke about everything from the SMF to his father’s IWC that was handed down to him. All in all, a true gentleman.
At the podium, the F1 superstar was greeted by hundreds of screaming fans. He posed for pictures and gave away 50 signed caps to his loyal supporters. While only present for 30 minutes, the racing star caused quite a frenzy. It was mayhem as visitors battled it out to secure a selfie with the champion. By 7:30pm, Nico was seen running out of the mall to his getaway car, with ecstatic fans not far behind.