Seventy Eight Percent

Seventy Eight Percent was born from a desire to create high quality bags & accessories for creative professional men that fused the very best from the areas of function, craftsmanship and style: an objective that has undoubtedly been achieved in the label’s core collection for 2013.

The Seventy Eight Percent range has covered all bases from satchels to backpacks and cardholders; presenting a range that has been tastefully executed in Vegetable tanned leather, Japanese cotton and Kurashiki raw denim. The high-quality fabrications take centre stage and are impeccably complimented by pared back, minimalistic design.

The 78% collection is available at Incu stores and online.

Here are my favourite pieces from the 78% collection:

1

 Fritz Card Holder Italian Vegetable Tanned Leather (RRP: $USD110 – click to buy)

2

3

Top – Benny Japanese Cotton Canvas Italian Vegetable Tanned Leather (RRP: $USD250 – click to buy)

Bottom – Frida Light & Slim (RRP: $USD215 – click to buy)

4

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6

Gustav Messenger Bag Japanese Cotton Canvas Italian Vegetable Tanned Leather (RRP: $USD350 – click to buy)

E.

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Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.