The #IWCwristie Movement


Selfies are so yesterday. Make way for the wristie! The creative team at IWC Schaffhausen Middle East (Instagram @IWCwatchesArabiahave introduced #IWCwristie, a movement that encourages IWC lovers to snap a picture of their wrist and timepiece with a great background, and then post the photo across their social media channels with the hashtag #IWCwristie.

Here’s my #IWCwristie wearing the Portugieser Perpetual Calendar, my all-time favourite timepiece:

Meetings with @IWCWatchesArabia wearing the Portugieser Perpetual Calendar – #IWCWristie

A photo posted by Elias El-indari (@smfblog) on

So too all IWC collectors, lovers, owners and wearers, don’t forget to upload your wristie and tag #IWCwristie

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Founder of SMF. Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo. He currently resides in Dubai, UAE, and has made it his mission to become best buddies with the Sheikh.