Alchemy & Co

 Innovating Men’s Style : One lapel pin at a time


With the Spring races approaching, this year there’s a new player in Men’s fashion and style; Alchemy & Co.

 Transforming the notion of style for Men in Australia one ‘lapel pin’ at a time, Alchemy & Co. are tapping into the niche market in men’s style; fashion accessories for the well dressed man, or simply for the man who would like to dress well.

Here I’m deciding between the Classic Red pin ($39 – click to buy) and the Satin Burgundy pin ($49 – click to buy). Help!

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Check them out on Facebook here and on Instagram here.




Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.