Alchemy & Co

 Innovating Men’s Style : One lapel pin at a time

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With the Spring races approaching, this year there’s a new player in Men’s fashion and style; Alchemy & Co.

 Transforming the notion of style for Men in Australia one ‘lapel pin’ at a time, Alchemy & Co. are tapping into the niche market in men’s style; fashion accessories for the well dressed man, or simply for the man who would like to dress well.

Here I’m deciding between the Classic Red pin ($39 – click to buy) and the Satin Burgundy pin ($49 – click to buy). Help!

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Check them out on Facebook here and on Instagram here.

E.

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Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.