From the first time I pressed down on the BLEU DE CHANEL bottle back in 2012, this distinctive scent has become my first choice of fragrance preference, recommendation and retainment.
An untamed, penetrating and lingering freshness that appeals to the liberated man, BLEU DE CHANEL as become the olfactory banner for male anti-conformism. A scent that draws its freshness from the Mediterranean; from the fields of citrus fruits and the leaves of aromatic herbs to the roots of vetiver, the vibrancy of cedar and the creaminess of sandalwood.
Now an immediately identifiable signature, the unique fragrance is expanding to include a new family member that stays true to the first opus, while asserting its own strong character. An Eau de Parfum version that exudes a sensuality like no other directly against the skin.
A New Chromatic Vibration
In 2014, Jacques Polge and the Fragrance Laboratory teams present a new interpretation of BLEU DE CHANEL. An intense variation that follows on from its predecessor while carving out its own amber and sensual territory, as if blue harnessed its energy from the evening light. This new olfactory interpretation called Eau de Parfum is not merely a concentration of the key ingredients in the first formula. It instantly feels more enveloping. Rounder. Even more comfortable. You can recognise the older sibling, but now with amber it is almost like velvet, with woody notes that seem to prevail over the aqueous aromatic freshness.
Now, a woody vibration accompanies a burst of Sicilian Mandarin and Lemon, blending cedar notes and amber vapours with Vanilla and Venezuelan Tonka Bean.
A Block of Pure BLEU
If you can’t get enough of the actual fragrance itself, CHANEL created a soap nestled in a box of the same intense blue. This white bar of soap in the shape of a slightly beveled square develops a gentle lather in contact with water. A soap created to prolong the pleasure of the scent in the shower.
In stores 1st of September 2014.