Create clothing the way you want it to look with InStitchu.

Sick of spending hours trying to find the perfect fit business shirt or suit which doesn’t require you to fork out the additional $100 in alternation fees? I know I am!

InStitchu have revolutionised the meaning of the “perfect fit” and have allowed men to design high quality, affordable suits and shirts at their finger tips. The online based company provides tailor made, high quality menswear through a simple online ordering process. Once a customer has added measurements to their profile, a suit or shirt can be ordered in a few minutes and on its way in two weeks.

You get to design the whole piece from scratch. From the colour, material, pattern, number of cuff buttons, collar style and many other features, it’ll become your dream piece. My personal favourite however, has to be the customised monogram on the cuff (see below)…SMF Represent 😉

So it’s simple: clothes are designed by you, clothes are then made by InStitchu and are sent directly to you.

Click here to begin designing!

IMG_2027 copy

IMG_2038 copy

IMG_2065 copy



IMG_2024 copy

Here I’m wearing:

My Custom Make InStitchu Shirt with Personalised Cuff Monogram (RRP: $100)

Swarovski Crystal Cufflinks (RRP: $120 – click to buy)

West End by Simon Carter Plain Navy Suit Jacket available at John Lewis (RRP: £199 – click to buy)

The Tie Bar Tangerine Silk Knitted Skinny Tie (RRP: $15 – click to buy)

Aquila Edgar Tan Double-Monk Strap shoes. SuitSupply also have an amazing pair available (click to buy)

ASOS Socks (RRP: $12 – click to buy)

David Jones Paisley Pocket Square

Ray-Ban Sunglasses

G.D.D Photography



Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.