Joe Black Spring/Summer 2013 Collection

Joe Black is an Antipodean menswear brand that is both aspirational and accessible targeted at a customer who believes style is an attitude and not an age bracket.

Joe Black has revisited the purpose of a suit. Think of it as a jacket and trouser that can be worn together or as separates to create a more flexible wardrobe. The modern work place means that a suit, shirt and tie are not always work appropriate. Joe Black offers an uncomplicated solution to dial up and dial down with a few key pieces.

Small details make a lot of difference. Joe Black garments are made with attention to detail normally associated with luxury brands. Jackets are half canvassed to give a more natural feel to the chest. We use horn or mother of pearl buttons that are more tactile, and shirts have soft fused collars and cuffs for comfort.

Here are my favourite looks from the Spring/Summer 2013 Collection:





The Joe Black Spring/Summer 2013 collection is available at David Jones on Market Street (click to view map).




Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.