For The Love of Cinema With IWC Watches Arabia

To celebrate the 13th Dubai International Film Festival, I worked closely with IWC Watches Arabia, the festival’s major partner, to produce a series of very creative 1940’s themed videos in the lead up to the exciting week ahead. It all started with the teaser video…

…then the big reveal! “With my brains and her looks, we’ll go a long way”, a little cheesy, but Hollywood worthy 😉

Finally, below is the final compilation put together of the Middle East’s top social media influencers and opinion leaders.




Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.