Lqd Skin Care

Great skin is as much about what you put into your body as what you put on your skin. Looking after your skin should be simple and one thing is certain, whatever you do now will pay dividends in the future. Think of it as investing today and enjoying the rewards in the years to come. It’s like a bank account for your skin, but like any investment you don’t want to waste your hard earned cash on products that don’t deliver.

With that all being said, I would like to introduce Lqd. Skin care products that actually work!

Prior to being introduced to Lqd, I had never believed in the skin care products polluting our television sets and pre-roll, un-skippable, YouTube videos. But after the guys from Lqd insisted I try out their product for at least a week, guaranteeing results, I had to (you’ll know what I’m talking about once you visit their Facebook/Instagram page).

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The basic approach to caring for your skin is really straightforward. Follow these steps and I guarantee you’ll see a difference in a week.

Wash – Use every morning, immediately after exercise, and at night before you go to bed to remove excess oils, dirt and toxins that have built up during the day.

Scrub – Every 2 to 3 days remove dead skin cells, clean the pores and rejuvenate the naturally occurring collagen in your skin.

Shave – After you’ve washed or scrubbed use an irritant free, non-foaming shaving cream. Steer clear of foaming shaving creams and gels that use irritants to lift the hair. (see Irritation)

Calm – If you suffer from any form of redness or skin irritation then a calming lotion will take away the redness leaving the skin soft, relaxed and supple.

Hydrate – Every time you wash, scrub or shave your face, finish with a moisturiser to replenish the skin with antioxidants and lock in moisture to protect it from free-radical damage.

And if you are going into the sun, further protect your skin with an SPF 15+ sunscreen to reduce the damaging effects UVA has on the skin’s tissue.

Keep up with all things grooming, and training/fitness advice, on Lqd’s Facebook and Instagram page.



Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.