THE ICONIC x Adidas Launch Party

THE ICONIC x adidas Official Collaboration Launch 

THE ICONIC celebrated the launch of the adidas collaboration with a laid back celebratory evening at Surry Hills District 01 on Thursday 19th September 2013 kicking off at 6.30pm!


Guests arrived to the tunes of Milly Gattegno and Suhana Lye from The Faders, and were treated to an amazing menu by none other than rice paper roll queen herself Miss Chu.


To top off this savoury treat, Messina delivered specially created deserts in the Messina cart!

 Some attendees for the evening included Singer songwriter Brittany Cairns, TV presenter Rebecca Stevens, TV personality Tegan Rogers, DJ Tigerlily, Media and music queen Casey Burgess.


The creative was especially created by THE ICONIC creative team and included specially crafted adidas originals and adidas performance shoe stencils all over the work which guests were invited to colour in with sharpies and create their own adidas art!

Check out the adidas‘ collection on THE ICONIC here!



Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.