The #IWCwristie Movement

Selfies are so yesterday. Make way for the wristie! The creative team at IWC Schaffhausen Middle East (Instagram @IWCwatchesArabiahave introduced #IWCwristie, a movement that encourages IWC lovers to snap a picture of their wrist and timepiece with a great background, and then post the photo across their social media channels with the hashtag #IWCwristie.

Here’s my #IWCwristie wearing the Portugieser Perpetual Calendar, my all-time favourite timepiece:

Meetings with @IWCWatchesArabia wearing the Portugieser Perpetual Calendar – #IWCWristie

A photo posted by Elias El-indari (@smfblog) on

So too all IWC collectors, lovers, owners and wearers, don’t forget to upload your wristie and tag #IWCwristie



Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.