Selfies are so yesterday. Make way for the wristie! The creative team at IWC Schaffhausen Middle East (Instagram @IWCwatchesArabia) have introduced #IWCwristie, a movement that encourages IWC lovers to snap a picture of their wrist and timepiece with a great background, and then post the photo across their social media channels with the hashtag #IWCwristie.
Here’s my #IWCwristie wearing the Portugieser Perpetual Calendar, my all-time favourite timepiece:
So too all IWC collectors, lovers, owners and wearers, don’t forget to upload your wristie and tag #IWCwristie