Today for the first time in 10 years, Dior fragrances have forged a new territory for men. This composition by François Demachy harbors the very soul of a house that sets the bar extremely high. An olfactory shock with all the appeal of a great classic. An uninhibited, unexpected trail.
A powerfully fresh composition, virile and confident. A radical creation for a man authentic and true. A provocative name with a “Dior” ring to it. Like a manifesto. A forthright fragrance that announce its true colours:
SAUVAGE
WHY SAUVAGE?
Because we like it. It’s as simple as that.
Because it’s a snappy name with a nice ring to it. A compelling name.
A Dior name.
A PROVOCATIVE DIOR “SAUVAGE”?
Yes, with the bold approach that has always driven the creation of Dior fragrances.
Like a cry that expresses instant virility.
A raw name that speaks of an intimate connection with one’s true nature.
A “sauvage” with the Dior touch, tightly balanced between his inborn animals and a natural sophistication.
An encounter between Raw and the Noble.
A BROTHER TO EAU SAUVAGE?
No, not even a cousin. It’s a brand-new “Sauvage.”
The next generation of Sauvage that plays with the history of the House.
Borrowing from its elder a word with strong resonance at Dior.
And a nice dose of citrus too.
One that writes itself a new, contemporary destiny.
Eau Sauvage is a timeless classic, an undeniable token of good taste.
The new Sauvage is immediate and powerful, like a manifesto of freedom.
JOHNNY DEPP
Until now, he has never been
The face of a fragrance.
Never portrayed anyone other than
The characters that marked his
Illustrious career.
Johnny Depp is now the Dior
“Sauvage” Man.
An incredible osmosis with
A project tailor-made for him.
A world that fits him perfectly.
