The Palm Series With ETRO & Velvet Magazine

Residing in Dubai, the land of the palm, I wanted to somehow incorporate material from this beautiful tree within the blog seeing as it plays such a crucial role in Emirati culture.

Introducing the Palm Series, a recent collaboration with Velvet Magazine in Milan that gave me the opportunity to shoot some very funky ETRO outfits for an editorial piece in the June issue of the publication.

While curating the three outfits, I opted to go for something outside of my usual “Suit + Tie” combination, and towards something a little more striking but interesting at the same time.

Don’t forget to pick up this month’s Velvet Magazine issue for more!



Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.