The Siemens Home Appliances Private Dinner

Earlier this year I collaborated with the wonderful team behind Siemens Home Appliances to put together an unforgettable private dinner at Vida Downtown, celebrating a lifestyle of innovation and refined design.

While the twenty handpicked guests conversed and mingled over fresh cocktails and light canapés, they were asked individually to participate in a short video interview with the main question: “What would you do if you had an extra hour every morning?”

With all guests introduced to one another, the curtains were opened, presenting a beautifully decorated table that embossed the Siemens Home Appliances colours, feel and brand aura.

Mr. Tomas Alonso Carcia-Salmones, CEO of BSH Home Appliances FZE, addressed the guests with a short introduction to Siemens Home Appliances, what the brand stands for and the groundbreaking innovation inherited over the past decade in an effort to make people’s lives easier, giving them more than an extra hour in the morning to enjoy their lives.

Here is how the night unfolded:

About Siemens Home Appliances

Siemens is one of the premier, German household appliance brand, which sets new global standards in terms of technology, innovation and design for home appliances. Through its connected product portfolio, Siemens enables a seamless world of exciting possibilities for its consumers. Besides its strong focus on refined built-in appliances, the product range encompasses stand-alone appliances in the areas of cooking, laundry care, refrigeration, freezing and dish care as well as consumer products for coffee making and vacuum cleaning. Since 1967, Siemens has built a strong heritage of performance, innovation, quality, and resource-efficiency that yielded in prestigious awards such as the iF Design Award and the Red Dot Award.




Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.