When at Baselworld

It was that time of year again where watch buyers, lovers and collectors would venture out to a small city in Switzerland called Basel for the craziness of Baselworld.

Attending for my second year in a role, the current market’s situation was clearly evident with the fewer publications and retailers present at this year’s far. Though, it was still damn crazy!

After three intense days filled with more than forty novelty presentations, I managed to snap a few shots of my final day outfit. Keeping warm in a thick blue blazer and cuffed tweed pants, I threw on a pair of knee-length Zegna socks with my tassel loafers for a change. Keep an eye out for the nice little details and accessories!

Photos taken by the talented James.







Here I’m wearing:

Hackett London O Jersey Jacket (buy)

Boggi Milano Fancy Check Trouser in Wool (buy)

Brooks Brothers Golden Fleece Regent Fit English Collar Dress Shirt (buy)

Monsieur Fox Pocket Square (buy)

Bow-Tie Tassel Loaders with Fringe

IWC Portugieser Automatic

Bally Navado Briefcase in Black Calf Leather (buy)

Givori Phantom Grey Platinum (buy)



Founder of SMF, Elias spends most of his time travelling the world, attempting to become the first Lebanese surfer and rocking the white pant + double breasted blazer combo.